No.9 Marketing manager
Median salary: $110,000
Training time: 4 to 6 years
Marketing managers, like CEOs, span all sorts of industries and levels of responsibility. A small accounting firm may have a marketing manager to help coordinate Yellow Pages advertisements and chamber of commerce appearances, while that marketing manager's Fortune 500 peer is responsible for the execution of a multimillion-dollar marketing budget that encompasses a plethora of marketing media. Marketing managers can be expected to handle items such as public relations, brand development, media buying, collateral and promotions development, and even financial metrics and analytics.
The scope of a marketing manager's responsibilities is a function of the organization’s size and intended clientele. For instance, the marketing manager of a Fortune 500 company serving a consumer audience will have a far larger task than the marketing manager at a small business-to-business consulting firm. Communication skills, marketing prowess and basic management skills all come into play. In most cases, marketing managers have a four-year degree, and an MBA will definitely help in higher-level executive marketing positions.
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